Online Retail Market – e Retail Market
e Retail Market: Consumers are more likely to adopt online shopping channel and continue to shift more over to digital marketing. CMO Survey Confirms Online Still Growing. JupiterResearch projects that online spending will have a compound annual growth rate (CAGR) of 11 percent over the next five years, reaching $215 billion by 2012. Many consumers prefer to purchase online because of its convenience.
Advertisers are also spending more for promoting their businesses online and creating brands and reputation management for the company.
U.S. e-commerce will slow this year to a growth rate of 11 percent as consumers cut back sharply on spending. Forrester Research projected the total to be spent online in 2009 at $156 billion, up from $141 billion last year, with growth slowing from 13 percent in 2008 and 18 percent the prior year.